Flatiron is named for the historic triangle-shaped building that divides Fifth Avenue and Broadway at 23rd Street, and flows to the south. It has emerged as the freshest district for boutique hotels, trendy dining, and cocktail culture. To the north of 23rd Street, Madison Park is the new nexus for outdoor recreation and festivals, as well as the home to Shake Shack and 11 Madison restaurants. Directly across the street from the Flatiron building sits Eataly, the massive Mario Batali-owned Italian food emporium as well as the historical Toy Building, which has been converted to the condominium known as 10 Madison.
To the south of the Flatiron building you will find a haven of popular shopping outlets along a stretch of Fifth Avenue known as Ladies Mile.
Other notable landmark buildings in Flatiron include the MetLife Tower, the New York Life building, and One Madison Park.